The Immernet
ZALES X VERA WANG – "FUREVER LOVE"
To promote their LOVE Collection, an engagement ring collaboration with famed designer Vera Wang, Zales created a Bachelor parody starring Vera’s very own posh Pom, Lola. Over the course of three doggy drama-filled IGTV episodes, Lola met and narrowed down six potential Instagram-famous canine suitors vying for her love. In the final episode the two remaining pups pop the question with a Zales diamond ring, forcing Lola to choose which furry friend will be her FURever love.
I directed the Lola segments of the show in addition to editing each episode, the trailers, and other ancillary promotional content.
PRODUCTION COMPANY: Piggyback
CLIENT: Zales Jewelers
CREATIVES/WRITERS/CO-DIRECTORS: Leigh Masters, John Angelopulos