J.C. PENNEY HOLIDAY GIVING TOUR
For Christmas, J.C. Penney traveled across the country giving gifts to 12 different cities in 12 days. I directed, shot (with Robin Comisar), and edited the joyous results. The challenge was to shoot, edit, color correct, compose original music, mix, and deliver in 24 hours.
Agency: Mother New York
Art Director: Dorothy Austin
Copywriter: Julian Tippins
Composer/Sound Mixer: Michael Coffman