FRUIT OF THE LOOM – "THE PROFESSIONAL'S COLLECTION"
Fruit of the Loom launched "The Professional's Collection" — the world's classiest sweat suits designed for men who are comfortable with success — to expand beyond their standard line of tighty-whities. The limited edition collection of fashionable fleece sweat suits come in three styles: The Business Time, Country Clubber, and Trail Blazer. I edited the videos introducing the chic suits to the world, which were named a Creativity Editor's Pick, as well as mentioned in Adweek, Agency Spy, PSFK and The Atlantic, among others.
AGENCY: Crispin Porter + Bogusky
CREATIVES: Nic Buckingham and Brett Dixon
DIRECTOR: Brig White
PRODUCER: Rachel Noonan