7-ELEVEN – "7REWARDS RICH"
When you use 7-Eleven's new 7Rewards app, you can earn points towards purchases of your favorite 7-Eleven products. Which means, Slurpees for days! To promote this, we created short, comedic ads showcasing 7-Eleven products—from taquitos to Slurpees—being used in places in exchange for cash.
PRODUCTION COMPANY: Steelhead
DIRECTOR: Juddy Talt
CREATIVES: Justin Crawford, Albert Breitwieser, Will Sands